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Public Relations 公關演講 (226C) |
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| 第一篇: The Goodwill Speech | ||
| 目標: OBJECTIVES |
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Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience | |
| ◆ | Favorably influence the audience by skillful and friendly delivery of your talk | |
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時間: 5 ~ 7分鐘 5-7 minutes |
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| 第二篇: The Radio Talk Show | ||
| 目標: OBJECTIVES |
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| ◆ | Prepare a talk designed to build goodwill toward an organization by presenting factual information. | |
| ◆ | Understand the dynamics of a successful radio talk show. | |
| ◆ | Prepare for the questions that may be asked of you during the radio interview | |
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時間: 3 ~ 5分鐘，2 ~ 3分鐘問答 3-5 minutes for the presentation, plus 2-3minutes for Q&A |
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| 第三篇: The Persuasive Approach | ||
| 目標: OBJECTIVES |
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| ◆ |
Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques | |
| ◆ | Use at least one visual aid to enhance the audience's understanding | |
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時間: 5 ~ 7分鐘 5-7 minutes |
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第四篇: Speaking Under Fire |
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| 目標: OBJECTIVES |
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| ◆ | Prepare a talk to persuade a hostile audience to at least consider your position on a controversial issue | |
| ◆ | Demonstrate sincerity when presenting your viewpoint | |
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時間: 3 ~ 5分鐘， 2 ~ 3分鐘問答 3-5 minutes for presentation, and 2-3 for Q&A |
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| 第五篇: The Crisis Management Speech | ||
| 目標: OBJECTIVES |
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| ◆ | Learn strategies for communicating to the media about a company crisis | |
| ◆ | Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company | |
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時間: 4 ~ 6分鐘， 3 ~ 5分鐘問答 4-6minutes for the presentation, and 3-5 minutes for the Q&A period |
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